For a small business owner, performing a cash flow analysis 
regularly is essential for success. After all, running short of cash is one of 
the most common causes of small business failure. The good news: Regular 
analysis of your cash flow can help you avoid this pitfall and manage your 
business more effectively.
What is a cash flow 
analysis?
You perform a cash flow analysis using a cash flow statement. This 
is a financial statement that records how money flows into and out of your 
business during a specific pre-determined period of 
time.
Why is a cash flow analysis 
important?
A cash flow analysis gives you a well-rounded picture of your 
business’s financial health. Regularly analyzing your business cash flow will 
tell you whether you’ll be able to make payroll, pay your suppliers, buy the 
materials to fulfill orders or carry out expansion 
plans.
If your cash flow analysis shows you’re running short of cash, you 
can plan ways to cut costs, obtain short-term financing, or take steps to 
accelerate income. If your cash flow analysis shows you have extra cash on hand, 
consider whether to invest it in new equipment or save for future slow 
periods.
Keep in mind that having a lot of cash on hand doesn’t necessarily 
mean your business is profitable—that’s determined by your profit margins. 
Conversely, even a business with strong profit margins can get into financial 
trouble if it doesn’t have the cash on hand to pay the bills. And a business 
that has a lot of debt at one point in time can still be financially strong as 
long as the owner knows projected cash flow can be relied on to cover the 
debts.
How do I conduct a cash flow 
analysis?
It’s a good idea to perform a cash flow analysis at least once a 
month, but you can certainly do so more often. If you are in a highly volatile 
industry or experiencing cash issues, you may want to do a cash flow analysis 
weekly or even daily. Project your cash flow out for whatever time frame you 
choose. Four to six weeks is a good starting 
point.
If you are using Mr. Accounting, our Cash Flow Calendar allows you 
to view your cash in and out monthly. This intelligent application also allows 
you to track your customer and supplier due in an easier and more effective way. 
From here, you can forecast the monthly cash balance of your 
company and see whether your company is short of cash or having too much cash in 
hand. With this you can perform business planning in order to ensure that your 
business can run smoothly.

Cash Flow Calendar as one of the applications in 
Mr. Accounting Version 10.

You can track your cash in/ out as well as your 
customer/ supplier due here.

You can see your total cash in and out as well 
as total net cash flow per month in this 
calendar.

You can see your supplier and customer due per 
month in this calendar.
Once I’ve conducted a cash flow analysis, what should I do with the 
information?
The more frequently you conduct a cash flow analysis, 
and the longer you do so, the more you’ll learn from it, as you’ll begin to see 
patterns. For example, you might notice that your cash flow is positive most of 
the time, but regularly becomes negative during the third week of every month. 
Unfortunately, you also notice that most of your business’s bills are due the 
fourth week of the month. This means you’re often caught short of cash, which is 
causing late payments and hurting your business credit rating and reputation 
with suppliers.
By examining your cash flow statement, you can figure 
out possible ways to remedy the problem. To cover the shortfall, you can either 
cut your costs or increase your income. Ideas for accomplishing these might 
include:
n   Adjust staffing during the month to decrease 
payroll
n   Buy less inventory if you’re adequately 
stocked
n   Paying vendors later (still staying within your due 
dates, of course)
n   Email a special offer to bring in more customers and 
increase sales
n   Reach out to late-paying customers to speed up 
payments
n   Raising prices
n   Finding a source of short-term working capital to get you back in 
the black
Creating a cash flow analysis might seem intimidating at first, but 
once you’ve done it a few times, you’ll wonder how you ever ran your business 
without it.
Credit: Rieva Lesonsky, Fundera